Unlock Your Potential

M.A., M.Sc., Ph.D., GMBPsS - Personalized consulting for athletes and individuals

Expert Sleep Therapy

Cognitive Behavioral Therapy for Insomnia (CBT-I) - Transform your sleep, transform your life

Performance Psychology

Elite mental training for athletes and professionals - Achieve peak performance consistently

About Ayan Merchant

M.A., M.Sc., PhD, GMBPsS® - A distinguished Performance Consultant & Sleep Psychologist with over a decade of experience in both psychology and cognitive behavioural therapy.

She holds an MSc in the Psychology of Sport from the University of Stirling, Scotland and an MA in Psychology with a specialisation in Clinical Psychology from Maharaja Sayajirao University of Baroda, Vadodara.

She holds a PhD in Cardiovascular Sciences from the University of Glasgow, with a focus on sleep, dietary intake, and food preferences.

She focuses on providing evidence-based therapeutic practices tailored to the unique needs of individuals and teams to help them overcome mental barriers, develop effective coping mechanisms, and maintain a healthy balance between their professional and personal lives.

Ayan Merchant

Professional Services

Specialized programs tailored to your unique needs - from individual coaching to comprehensive training programs.

Individual Sessions

Individual sessions involve one-on-one meetings tailored to a person’s specific needs and objectives. The sessions concentrate on evidence-based strategies to enhance mental performance, focus, & recovery, taking into account the athlete’s particular challenges, goals, & lifestyles.

  • Sporting Performance
  • Anxiety
  • Motivation and Goal Setting
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Group Training

Group sessions comprise small workshops (typically 5-15 participants) featuring team-based activities and exercises that emphasise shared learning, teamwork, and peer support. Team workshops for organizations, corporate wellness, and community groups.

  • Corporate wellness programs
  • Team building workshops
  • Leadership development
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Comprehensive Programs

Comprehensive training programmes consist of a holistic, structured multi-week curriculum. These include one-on-one sessions, group workshops, and self-paced learning modules. The sessions are customised for season cycles, tournaments or goals covering long-term lifestyle improvement.

  • Mental toughness & focus
  • Stress & anxiety management
  • Long-term performance optimisation
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Sleep Therapy (CBT-I)

Sleep therapy is a specialised, evidence-based approach that helps individuals identify and overcome barriers to healthy sleep. Cognitive behavioral therapy for insomnia with personalized treatment plans. We use Combination of strategies relaxation techniques, lifestyle adjustments...

  • Sleep pattern analysis
  • Behavioral interventions
  • Long-term sleep solutions
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Our Mission

Dedicated to excellence in mental health and performance psychology

Fostering Mental Resilience

To support athletes in achieving their full potential by fostering mental resilience, enhancing performance, and promoting overall well-being.

Evidence-Based Practices

Providing evidence-based therapeutic practices tailored to individual's and team's unique needs.

Healthy Balance

To help athletes overcome mental barriers, develop effective coping mechanisms, and maintain a healthy balance between their sports and personal lives.

Advocacy & Collaboration

Through collaboration, continuous education, and advocacy for mental health in sports, I strive to contribute to a culture that values and prioritizes the psychological well-being of all athletes.

100%

Commitment

Dedication

24/7

Support

Get in Touch

Ready to transform your performance? Contact us today for a consultation.

Email Us

merchant.ayan@gmail.com

We'll respond within 24 hours

Call Us

+91 97277 78858

Mon-Fri, 9:00 AM - 6:00 PM

Available for in-person and virtual consultations - By Appointments Only

Visit Us

Shubhechha Multi speciality Hospital
409-412, Shrinagar Society, Near Urmi Char rasta,
Akota, Vadodara - 390020.

India

Book a Consultation

Our Impact

Numbers that reflect our commitment to excellence and client success.

8+

Years Experience

250+

Clients Supported

20+

Training Programs

4

University Degrees